From Now On, Let's Call It a Maser-hottie

Maserati and stylish men's magazine GQ have teamed up to bring you a very sexy advertising package. The pitch? The sound of a Maserati engine revving makes women want to sleep with you. No, really. It's a scientific fact.

Here's a blurb from the company's press release:

According to a recent study by British-based luxury car insurer Hiscox, in which participants were asked to listen to the sound of a variety of cars, from exotics to economy models, the sound of a Maserati engine was shown to spark a biological response among women -- in fact, 100% of the women studied had shown higher testosterone levels after listening to the exhaust of a Maserati than any other car!

Visit the GQ Connects web site to download a free Maserati engine ringtone. (Remember Brian Fantana from the movie Anchorman with Will Ferrell? I bet he'd have this ring tone.)

Image courtesy of Maserati.